Be smarter next Earth Day
“Eighty-five percent of consumers have this intention to save energy, but only three percent do. What the hell is this massive gap between intention and action all about?” (Thomas Scaramellino, founder of Efficiency 2.0)
Today is Earth Day. This year needs to be Earth Year. This decade needs to be Earth Decade. This life needs to be Earth Life.
Why isn’t it?
Maybe it’s because the way we encourage people to get “green” is broken. Counter-productive. Wrong. The next time you see the promo during 24 that points you at a Fox website about how to get “green”, think twice.
Our approach to increasing environmental awareness is so devoid of nuance that what it gains in accesibility it sacrifices in effectiveness. Hearing “green” tips without context is like taking showers without water: nothing gets cleaner.
Yes, we all need to use real towels instead of paper ones. Yes, we all need to turn off the bathroom light when not in the bathroom. But we need more. We need better. We need smarter.
Take time next month to figure out what your environmental impact actually is. There are lots of ways to do this:
- Everyone can see what their personal environmental impact is by answering the question: What’s my Carbon Footprint?
- Consumers can use GoodGuide to find out the environmental impact of the things you buy.
- Businesses can use Earthster to find out the environmental impact of their supply chains.
By taking stock of your environmental impact, you can then focus your efforts to reduce it in the most productive way. Better information opens the window to understanding. Understanding opens the door to action. Action opens the floodgates of change and progress.
One Love. One II.
Image Credit: iampiri on Flickr