Blogging While Brown – Branding workshop

Personal Branding Workshop at Blogging While Brown

Hajj Flemings (presenting and also from the D)

A brand is a perception, or emotion or experience

3:19 Your personal brand is what other people say about you. What do people think about when they hear your name?

3:25 Grustle is your grind and your hustle

3:22 Builders, grustlers, leapers (work for someone else, hustle, pure entrepreneur)

3:27 Don’t put your 1.0 junk into a 2.o world.

3:32 73% of internet users read blogs and 78% of people trust the recommendations of other consumers

3:33 Outliners by Malcolm Gladwell (10,000 hours is the amount of time it takes to become an expert in any given field)

3:35 Do you have a mission statement for yourself?

3:38 Use a consistent avatar across networks. Make sure photo is professional.

3:40 I need to use slides (slideshare sp?) for a visual resume and allow for it to be shared with others

3:44 Personal Brand Footprint (digital v human)

3:48 Business cards with picture and all 2.0 access points

3:50 Key strategy for writing a book. Write an outline first and add content

3:51 The time to do x was last year, the best time to do x is right now

3:54 Who cares if you have tons of friends if you don’t have any value add?

3:57 Create content that is factually tight


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